Internet Marketing Council of Korea (IMCK)
Overview
Internet Marketing Council of Korea (IMCK), founded on Apr. 10. 2001, is a non-profit organization to research and develop Internet marketing/advertising policies and techniques for the promotion of the related industry.
Members
IMCK has 51 regular members and 4 special members from the Internet marketing industries (Online advertisement, Media Lab., Internet research, etc.). They participate in 6 committees for the information exchange and solution development of the various Internet marketing related issues.
Main Activities
<Internet Research and Advertising>
Internet Advertising Standardization
◇ Standardize the pricing structure and advertising impact evaluation for the improved production and execution of Internet Advertising
◇ Standardize the terminology, file name and contract used in Internet advertisement Industry to minimize the confusion in mutual communication.
Internet Marketing Festival
◇ Review the year-end performance and trend of each Internet marketing field and select the best practice
Internet Marketing Forum
◇ Promote the information exchange about the major issues and trends in Internet marketing
<Research on Internet Policy>
Internet self-deliberation Council
◇ Compose Internet advertising self-deliberation Council with K-internet (Korea Internet Corporations Association) in autonomous manners
◇ Publish the Internet advertising related reports and research for Internet advertising self-deliberation provision establishment
◇ Publish a handbook of IMCK and research KNP(Korean Netizen Profile)
※ KNP(Korea Netizen Profile) : Survey on Internet usage pattern, Internet shopping usage, Internet advertising exposure pattern, etc.
<Cooperation and Exchange>
Educational program for the Internet advertising professional
◇ Provide on and off-line courses in Internet advertisement comprehension, production, strategy and impact evaluation
Contact Information
Address: 11F Intelex Bldg. 261 Nonhyun-Dong, Kangnam-Gu, Seoul, Korea
Tel: 82-2-511-2152
Contact Point: Miss. MiYoung Son
Website:www.imck.or.kr
